![]() Taking the time to research and plan out your marketing campaign strengthens your connection with consumers and improves customer engagement.When you target your audience, you save the time and money of advertising to groups that aren’t likely to be interested in your product.There's some debate as to how well Inbox Zero can be adapted to this new reality, but many of the concepts behind it can help drive more efficient message and time management.Įxplore the role of mobile email management in the enterprise and effective ways to handle emails in a call center. The need to deal effectively with all this clutter has never been greater. According to Mann, communication overload is more common as people have multiple inboxes, including for work and personal email, in addition to social media and text messaging accounts. ![]() The world of message management has become much more complicated with the arrival of text messages, social media messaging and other forms of electronic communication. Set aside time each day to respond to email in the "requires response" folder or chip away at email in this folder throughout the day.Move new messages requiring more than two minutes to answer - and messages that can be answered later - to a separate "requires response" folder.Immediately respond to any new messages that can be answered in two minutes or less.Delete or archive as many new messages as possible, and forward what can be best answered by someone else.Process email periodically throughout the day, perhaps at the top of each hour.The major tenets to the Inbox Zero approach to email managementĪccording to Mann, "There's no guarantee that this will be any kind of panacea for you." However, he said, many of us share a common set of errors and problems, "including a handful of terrible habits that have been reinforced by the most popular email programs." For this reason, he put forth several tips for effective email management that coincided with his five suggested actions: If the email requires a task that can be completed right away, do it now and be done with it. You might want to create a special folder to hold deferred emails until you can get to them. If a response requires more than a few minutes or will take a little work, defer your response until a more appropriate time. If you can answer the email in just a few lines, without spending more than a couple of minutes, respond immediately and then delete or archive the message. You might find that the issues raised in the email would be better handled by someone else, in which case, you should forward the email to that individual and then delete or archive it. After you read the message, determine whether it requires any action or if it contains information you'll need to reference. To this end, Mann recommends one of the following five actions for each message: The goal is to handle an email in your inbox only once, if possible. Mann recommends emails be processed as soon as they're opened and not used as a to-do list. ![]() Learn to be honest and realistic about your true priorities and time expectations, while developing a "baseline gut check on what you really intend to do about any given message."
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